plastic cosmetic jars with lids Second, the embodiment of female psychological scale in container modeling design Men and women have different characteristics and psychological activity process in consumption structure, consumption mode and consumption psychology. Men in the consumption of clear purpose, fast, and do not enjoy the process of shopping too much, pay more attention to the performance of the product, efficacy, practicality, when buying high-priced products have a strong rational thinking ability. On the other hand, women have a vague purpose in consumption activities, enjoy the joy of life brought by the shopping process, and pursue beauty. Female consumers have a strong sense of vanity and superiority, are easily dominated by the surrounding environment and emotional factors, and like to hear the affirmation and praise of others. Their consumption behavior has strong emotional colors. Great attention is paid to the appearance of the product, the container shape and t…

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